Let's talk branding

My biggest fears as a brand strategist

Episode Summary

In this solo episode I take a deep, therapeutic dive into the fears we have as strategists. I discuss things like the imposter syndrome, niching, T-shaped profiles, and how to cross the valley of despair.

Episode Notes

In this solo episode I take a deep, therapeutic dive into the fears we have as strategists. I discuss things like the imposter syndrome, niching, T-shaped profiles, and how to cross the valley of despair.  

Here are the 7 fears:

  1. I'm not good enough
  2. I don't really understand
  3. I'm in the wrong market
  4. I'm a jack of all trades
  5. It doesn't really matter
  6. I'm doing this for me
  7. I'm learning from the wrong people

 

This episode is sponsored by Latana, the AI-powered brand tracking tool.

If you are interested in the brand strategy research course mentioned in the show, go check out the course here and get a free chapter.  Subscribe to the newsletter here to stay updated on new courses and products.